If 'blockchain' was the buzzword of 2020, then AI is undoubtedly the one for 2023. The AI hype has spread from Microsoft, OpenAI and Alphabet to many other companies. In any case, I think strong AI capabilities could be more lucrative than AR, at least over the near- to medium-term. Further, it seems like almost everybody has their own set of filters to play the rise of AR and, eventually, virtual reality (VR) and the Metaverse.

Though Snap's AR software is impressive, it's unclear as to when such 'fun and funny' video filters will translate into a fatter bottom line. Snap's augmented reality (AR) glasses, the Spectacles, aren't exactly a profitability driver.

Snap's more recent innovations have been bet met with mixed results. Snap is getting in on the AI race why the market may be overlooking the move For some companies, it may be the answer to climbing out of the gutter that 2022 kicked them into. And why not? There's a lot to win from the AI race. GOOGL, Financial) with their AI chatbots, even tech companies like Snap that you usually wouldn't associate with AI are looking to get in on the race.

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